We design delightful UX to boost your business growth

UI design focuses on the visual elements of an interface, such as colors, typography, and layout. UX design, on the other hand, focuses on the overall experience of using an interface, including factors such as usability, accessibility, and user satisfaction. At Perpetual, we recognize the importance of both UI and UX design in creating effective and engaging digital experiences that meet the needs of both users and businesses.

UX design can help your business by creating user-friendly interfaces that improve user satisfaction and engagement. It can also help you increase customer acquisition and conversion, reduce support costs, and improve customer retention. We follow a user-centered approach to create intuitive and effective designs that exceed user expectations and drive business success.

Cross-platform design is an essential part of modern interface design. It involves creating interfaces that work seamlessly across a wide range of devices and platforms. This means that regardless of whether your users are on desktops, tablets, or mobile devices, they will be able to use your app or website without any issues. To achieve this, designers use responsive design principles, which ensure that the interface adapts to the screen size and resolution of the device it's being viewed on. Beyond this, the design must also take into account user needs and behaviors. This means understanding how users interact with different devices and platforms, as well as what they expect from the interface. By doing so, designers can create cohesive and user-friendly interfaces that provide a seamless experience across all devices and platforms.

UX research can benefit your business by helping you understand your users and their needs. This can lead to the creation of more effective and user-friendly designs, which can improve customer satisfaction, engagement, and loyalty. We conduct in-depth UX research to inform design decisions and ensure that our solutions meet the needs and preferences of your target audience.

A design system is a collection of reusable design elements and guidelines that ensure consistency and efficiency in the design process. Whether or not you need a design system depends on the complexity of your product and the size of your design team. If you're building a large product or have a team of designers working on different parts of the product, a design system can help ensure consistency and reduce design debt. It can also help you create a cohesive brand identity and streamline your design process. Our team can help you evaluate the need for a design system and, if necessary, develop a custom design system tailored to your product and brand.

Content strategy is important for your business because it helps you create effective and engaging content that supports your business objectives. It can help you attract and retain customers, improve brand recognition, and increase conversions. We work with you to create content strategies that align with your business’ brand voice and messaging.

UX design can ensure compliance with accessibility regulations by following established accessibility guidelines, conducting user testing with people with disabilities, and using assistive technologies to test and validate designs. This can reduce the risk of legal action and improve customer satisfaction and engagement. We have extensive experience in creating accessible designs that meet compliance standards and ensure a seamless experience for all users.

A website redesign can help you improve user engagement and satisfaction by creating a more intuitive and user-friendly design. It can also improve search engine optimization (SEO) and increase website traffic. A website redesign can also help you stay up to date with the latest design trends and technologies and ensure that your website reflects your brand identity and business goals. We work with businesses to create website redesigns that deliver measurable business outcomes and improve user experience.

Cross-platform design is an essential part of modern interface design. It involves creating interfaces that work seamlessly across a wide range of devices and platforms. This means that regardless of whether your users are on desktops, tablets, or mobile devices, they will be able to use your app or website without any issues. To achieve this, designers use responsive design principles, which ensure that the interface adapts to the screen size and resolution of the device it's being viewed on. Beyond this, the design must also take into account user needs and behaviors. This means understanding how users interact with different devices and platforms, as well as what they expect from the interface. By doing so, designers can create cohesive and user-friendly interfaces that provide a seamless experience across all devices and platforms.

Competitor analysis is a crucial process in UX design that involves researching and analyzing the products and services of your competitors. This involves studying their designs, identifying their strengths and weaknesses, and understanding the unique selling points of each competitor. By gaining a deep understanding of the competitive landscape, we can create designs that differentiate your brand and meet the needs of your users. This process provides valuable insights into what works and what doesn't work in the industry, allowing you to make informed decisions about your own design strategy. Additionally, competitor analysis can help you identify gaps in the market and areas where your brand can stand out from the competition. By leveraging these insights, we can create user experiences that are unique, innovative, and effective.

A UX design audit is an important process that can help you understand the strengths and weaknesses of your existing product's design, usability, and overall user experience. This process involves a thorough review of your product's visual design, interaction design, and information architecture. By identifying areas for improvement and providing recommendations, we can help you optimize your product for user engagement, retention, and business success.

Usability testing is a method for evaluating the effectiveness and ease of use of a product, service, or system. By testing with representative users, usability testing helps identify any usability problems or issues with the product and gathers feedback that can be used to improve the user experience. During a usability test, participants are given a set of tasks to complete using the product or system, while researchers observe and take notes on their behavior and feedback. This can be done in a lab or remotely, and can involve various methods, such as product walkthroughs, interviews, and usability metrics.

A wireframe is a simple sketch or outline of a website or app design that shows the basic layout and structure of a page. It's like a blueprint for a building, showing where everything will go without any fancy details or colors. We use wireframes to plan out the overall layout of a user interface and to make sure it's easy to use before investing too much time and effort into the details. Wireframes can be created with simple tools like pen and paper, or with tools like Figma. By using wireframes, designers can create user interfaces that are organized, easy to understand, and enjoyable to use.

A typical design team may include a UX designer and a UX researcher. The UX designer is responsible for creating intuitive and user-friendly interfaces that meet the needs of users. The UX researcher conducts user research to identify user needs and preferences and works closely with the designer to ensure that the final product is tailored to the user's needs. Depending on the project scope and requirements, the team may also include project managers and developers. By working collaboratively, the team can ensure that the final product not only meets user needs but also aligns with the business objectives of the project. This collaborative approach helps to ensure that the product is well-designed, user-friendly, and meets the needs of both users and the business.