AI Corporate Training and Consulting (AICTC) was founded by a seasoned team from Salesforce, IAC, Walgreens and Thomson Reuters. AICTC offers a range of education and training services designed to help businesses understand and implement data science, machine learning, and AI.
The project goal was to create a new brand identity that communicated the personable nature of the company, while also highlighting their professional expertise in AI technology. The project additionally tackled the redesign, build, and launch of the company’s website, ensuring that the site was functional and compelling to their potential clients.
Our team included multiple designers working on branding, building a design system, and defining overall website aesthetics. Our team began by pitching multiple design directions to stakeholders before deciding on the best fit and creating final branding assets. We then redesigned the website to match the brand voice and offer a compelling value proposition to the company’s clients. We coordinated our efforts through an agile process, working closely with the stakeholder team and adhering to best practices.
We established new branding guidelines and created design assets accordingly. We also created supplementary branding materials, which included business cards, social media banners, and a branded slide deck.
By adhering to the established brand guidelines, we ensured a consistent and cohesive visual experience across the desktop design, yielding a visually compelling representation of our client's brand.
The site employs responsive design techniques, allowing content to dynamically adapt to various screen sizes. Careful attention was given to spacing, layout, and ensuring readability.
We utilized the robust features of Webflow to create a content management system (CMS) for our client, allowing them to effortlessly manage and update the content on their site. By completing a user-friendly form, the information provided by the client is dynamically integrated into the CMS database. As a result, the website pages are automatically populated with the personalized content, delivering a streamlined and tailored experience.
We were able to build a serviceable website that effectively communicates the company’s expertise and available services. With their new rebrand, AI Corporate Training and Consulting presents itself as a lively consultancy, providing expert educational resources to help startups and established corporations stay ahead of the AI curve.
