Colgate’s relentless dedication to creativity and innovation has helped them build the vast portfolio of physical consumer products we consume on a daily basis. With a core vision of reimagining a healthier future for us all, Colgate has been equally focused on building breakthrough digital products to further expand their brand impact using technology.
The main objective for this project was to develop the website using Ceros, while also providing assistance with any other development needs as required. Additionally, we faced the challenge of bringing the project's creative vision to life within the constraints of the Ceros design tool.
We collaborated with a leading creative agency specializing in branding and design. We partnered with their Creative Director and key designers to build Colgate's brand experience center from the ground up. Perpetual worked as the development team, working to bring the creative vision from the agency to life.
We used Ceros, a no-code design tool, as our platform for development and relied on the agency’s team to provide the brand direction for the project. We were able to utilize the tool effectively and build a functional website that fully reflected the branding provided by the agency.
We developed an end-to-end design tool on Ceros that guides visitors through Colgate's brand, vision, and evolution. This tool also serves as a central resource for internal Colgate employees to reference as they continue to build the brand. This solution acts a guide for the Colgate brand’s future.
The Colgate brand experience center is a comprehensive resource for employees across the globe to learn about the company's history and brand direction. As a one-stop shop, it provides easy access to a wealth of information and materials related to Colgate's evolution and future goals. With the platform now live, every Colgate employee can easily access and explore these resources, helping them to better understand and contribute to the company's overall brand strategy.
Having the team, who was actually working on this build, able to come in and spend time with our designers was a fantastic way to streamline this project both creatively and from a timing perspective. They were also very accommodating with additional rounds of feedback and always kept us up to date with what was going on at their end. I also felt genuine excitement from the Perpetual team about working with Design Bridge on this one which is always nice.
Sam Cutler
Creative Director, Design Bridge
