Liberty Lending is a fintech company that offers consumers a digital banking and lending platform with the mission of helping everyone make financial progress.
Liberty has broadened their mission beyond lending, and is focused on innovating more widely in banking and personal finance to empower consumers and give them the access and confidence to make better financial decisions.
Implement a new design based on a brand overhaul across desktop, tablet and mobile screens.
Refactor the codebase of the original Liberty Lending website and revamp the overall responsive user interface with cross browser compatibility and assist with platform enhancements to help users achieve their financial goals effortlessly.
Enhance search engine optimization implementation and discoverability across the site.
Step 1
The tasks were broken down into weekly sprints and new features were released at the end of each sprint cycle
Step 2
Created modular components as per the figma design requirements.
Step 3
Built a highly efficient and modular codebase. This approach helped with seamlessly rebranding the site and easy incorporation of all the functional and styling changes that came with the rebranding
The project resulted in implementation of redesigned pages, cross browser compatibility across Chrome, Edge, Safari and Firefox, responsive design incorporating desktop, tablet and mobile viewing, search engine optimization and improved site performance scores for Liberty Lending.