Reuters Insider is an online video platform for financial markets. It helps financial and other professionals gain market insights through video. The New York Times referred to the offering as a “Youtube for Traders”.
Reuters creates a vast amount of videos every day and aggregates videos from several content partners. They realized that they needed an application that delivers video directly to financial professionals and investors’ news and research workflows. They also wanted to simplify how hundreds of thousands of videos from several contributors are searched, discovered, and navigated.
From Concept to Launch
We designed the User Experience keeping in mind the needs of professionals and investors and Thomson Reuters Eikon trading terminal style guides.
In-Person Collaboration with Iterative Sprints
Working closely with the Reuters team through multiple in-person collaborations, we collocated our delivery team of UX Design and Software Development and operated in rapid agile sprints to evolve the product through to launch to incorporate feedback and increase efficiency.
Integration with Kaltura API
The project involved integrating with a third-party Online Video platform, Kaltura. This enabled a wide range of advanced video capabilities including an advanced video player, tagging and search capabilities.
We created trending news and top video news from popular topics directly accessible and discoverable on the homepage. A source discovery feature is also included to allow users to browse news by sources such as CNBC, The Street and Forbes.
Simplifying content discovery was critical to allow users to find videos containing insights that mattered most to them. Semantic tagging technology was implemented to enable this, saving several minutes of interaction per session.
We created trending news and top video news from popular topics directly accessible and discoverable on the homepage. A source discovery feature is also included to allow users to browse news from sources such as CNBC, The Street, and Forbes.
Since its launch the Reuters Insider Video portal is the most viewed video application across the Reuters financial video product line with millions of views and counting. Besides delivering on the UX Design and Web Development that the Reuters team had envisioned, the application has met the high standard of user experience, performance, reliability and uptime required of mission critical financial applications.
