DAI is a renowned global development company committed to solving complex challenges around the world. With a mission-driven approach, DAI collaborates with governments, businesses, and communities to address critical issues spanning economic development, governance, health, and more.
At the forefront of DAI’s sustainable business initiatives is the Supplier Management Portal (SMP), a revolutionary cloud-based application facilitating connections between multinational buyers and local small and medium-sized enterprises (SMEs), a project we also helped build from the ground up.
DAI engaged with Perpetual when they starting facing limitations in showcasing SMP’s transformative impact due to an underperforming marketing website. It became apparent that their existing site failed to effectively communicate the platform's value propositions, hindering customer acquisition and market expansion.
The website needed a major redesign, and Perpetual was brought on to transform it into an intuitive, informative, and impactful experience, one that would further DAI’s mission of fostering sustainable economic growth worldwide.
Using our tried-and-true process, our team of designers, developers, and copywriters began addressing the needs of DAI and laying the ground for a successful redesign.
With the design and content ready, our attention shifted to bringing the website to life. Leveraging Webflow, a powerful no-code platform, we adopted an efficient and scalable approach for building the site, which would allow the client to make quick and easy updates post-launch.
In crafting the design language and visuals for DAI SMP's website, we embarked on a mission to capture the essence of the transformative platform. We blended sleek, modern design elements with vibrant colors, while still being accessible to a global audience. We ensured a seamless and intuitive experience that guides users effortlessly through the platform's functionalities and varied use cases.
Our designs aimed to breathe life into the platform's features. UI elements, visuals, and previews from the actual DAI SMP application were carefully crafted to communicate complex concepts with clarity. We wanted users to not just understand but to be captivated by the potential of DAI SMP. From sleek visualizations illustrating connections to graphics showcasing DAI SMP's easy-to-use interface, every element was curated to inform the audience on the power of DAI SMP.
Crafting compelling messaging for a global audience was a priority in our work with DAI. We needed to distill intricate concepts into straightforward, persuasive messaging, avoiding unnecessary complexity to allow easy comprehension across the diverse cultural backgrounds of DAI SMP's user base.
Whether the user is interested in navigating niche industries or exploring suppliers in remote locations, our messaging is informative and easily comprehensible. It's not just about what the platform offers though; we wanted to show understanding of the different user journeys and their intentions. Rather than adopting a "one-size-fits-all" messaging style, our approach involved segmenting personas and personalizing DAI SMP's features to them. A Procurement Specialist would use the platform in a different way than a Supply Chain Manager, for example, so the site needed to reflect this.
Our responsive design, with some sections anchored in a flexible bento box style grid, ensures a smooth transition from desktop all the way down to mobile. The site is as optimized for phones as it is for desktop computers. Speaking of optimization—in a world where internet speeds vary tremendously, we prioritized a light and fast-loading website for DAI SMP. We ensured that all users, no matter their location or internet conditions, can swiftly access the website.
DAI SMP's website now articulates its mission and value propositions with greater clarity and persuasion, significantly boosting user engagement and understanding.
The website vividly demonstes an enhanced user experience, increased global reach, and a stronger online brand presence.
The website became the primary source for lead generation, resulting in a significant increase in high-quality leads and conversions.
Through our SEO optimization efforts, the website's organic traffic skyrocketed, expanding DAI SMP's market reach and attracting visitors from untapped regions.
The seamless user experience and compelling messaging led to a substantial increase in conversions, directly impacting DAI SMP's revenue and financial success.
Our captivating design and persuasive messaging elevated DAI SMP's brand reputation positioning them as an industry leader in global development.
