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Web
Finance
London Stock Exchange Group (LSEG) is a leading global financial information company, generating over $7.5 billion in annual revenue. LSEG ONE, their flagship terminal for wealth managers, serves over 150,000 active users and is reputed to be the leading wealth management terminal in the market.
Despite its success, several pages and user experiences on the platform were outdated, causing LSEG to lose customers to competitors. There were also frequent customer complaints about the difficulty in finding relevant information. LSEG engaged us to redesign the platform, aiming to simplify and unify the user experience, improve data visualization, and coordinate the implementation of a unified design system across different development teams.
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Our collaboration with LSEG has resulted in a significantly enhanced user experience across their platform. We redesigned 15 of the most-used experiences, such as the ETF Overview, Company Ownership, News, and Mutual Funds pages, which represent over 50% of the application. This redesign led to measurable improvements in user engagement and client retention, solidifying LSEG ONE’s position as the world's top wealth management platform. Our work has been instrumental in ensuring that LSEG ONE remains the go-to tool for wealth managers worldwide.
We conducted a UX audit and competitive analysis to evaluate the user experience and identify industry trends.
Utilizing personas provided by LSEG’s Central UX Team, we refined our design approach based on user interviews.
We developed a custom design system tailored to the unique use cases of LSEG ONE, including high-fidelity design prototypes.
We conducted extensive user testing with wealth management firms, iteratively refining the designs based on feedback.
Detailed documentation ensured smooth handoffs to various development teams, and we supported the launch with necessary assets and user guides.
A critical aspect of the project was simplifying and unifying the vast platform with its wide range of capabilities. We developed a custom design system to handle the data density, visualizations, and domain-specific custom experiences required by LSEG ONE. This design system served as a baseline for creating high-fidelity designs, ensuring consistency and scalability across the platform. Interactive data visualizations were introduced, allowing users to easily explore detailed financial information, enhancing the overall user experience.
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To address the outdated and confusing navigation structures, we redesigned key pages like the Financial Advisor News Hub and Ownership Summary. We introduced valuable market data, simplified navigation, and added new features to streamline user workflows. For example, the ETF Overview now includes a market summary and top 10 holdings visualization, allowing users to narrow down and visualize data based on their preferences. These improvements have made it easier for users to find relevant information and make informed decisions.
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The redesign of LSEG ONE has led to an immeasurable improvement in user engagement and client retention. The enhanced user experience has encouraged clients to stay on the platform, reducing the loss to competitors. With 15 critical experiences redesigned, representing over 50% of the application, LSEG ONE continues to be the preferred choice for wealth managers globally. As the exclusive design partner for this project, we are proud to have played a key role in maintaining LSEG ONE’s position as the leading wealth management terminal.
