McCarren AI provides advanced AI-driven solutions that streamline the RFP (Request for Proposal) process, reducing response times by up to 80%. Their platform improves bid quality, increases win rates, and ensures data security while facilitating cross-team collaboration. This efficiency helps businesses quickly identify opportunities and draft compliant responses.
The goal of this project was to design a clean and professional website to market McCarren AI's innovative RFP services. The primary objective was to showcase their unique platform, which helps clients in both private and public sectors save time on finding, writing, and winning bids. The homepage was designed to reflect the company's brand, empowering users to easily explore, understand, and request McCarren AI's services.
The improved redesign resulted in a clean and professional website that effectively markets McCarren AI's innovative RFP services. The new homepage showcases the platform's current capabilities. The design reflects McCarren AI's brand, making it easy for users to explore, understand, and request services. This new digital presence enhances McCarren AI's visibility and appeal to both private and public sector clients, ultimately supporting their growth and success.
Initially, our marketing team demoed the McCarren AI platform and, seeing its potential, conducted an audit to identify improvement opportunities. This helped us understand McCarren AI's offerings and plan their marketing website.
Researching competitor platforms, our designers created low-fidelity wireframes that established the sections needed for the homepage and what specific content we were going to create for McCarren AI.
Offering different design directions, we guided the visual style of the website, refining these directions through discussion. Once chosen, we applied that design style to the wireframes, creating high-fidelity designs and a brand guide that solidified McCarren AI’s reliability as a startup.
Our developers then brought the designs to life on Webflow, using animated elements to enhance the homepage. We created an engaging, dynamic site ready for the McCarren AI team to share with potential clients and the world.
We developed comprehensive brand guidelines and a style guide tailored to McCarren AI’s voice and tone, ensuring consistency across their website and marketing materials. Our approach incorporated a concise color palette to achieve beautiful gradients, enhancing visual appeal while maintaining simplicity. We optimized asset design for web and marketing channels, ensuring cohesive branding and effective communication. These guidelines maintain McCarren AI’s brand integrity across digital platforms.
To highlight the unique nature of McCarren AI’s platform, we broke their service offerings into two main categories: “Capture” and “Respond”. These categories represent the two main user types for the McCarren AI application. By creating these unique cards, we told a story about their features without being too explicit and revealing. This was crucial as McCarren AI is in the early stages of their product and features are still subject to change and updates. We implemented high-level statistics in order to draw attention to the benefits of working with McCarren AI.
Creating a style guide, logo, and professional landing page laid a strong foundation for McCarren AI's brand identity. This cohesive branding boosted their credibility in the competitive RFP, data, and technology industry, helping clients recognize and trust the brand.
The homepage design effectively communicated McCarren AI's platform features without overexposing evolving features. Strategic content presentation maintained intrigue while highlighting key benefits, with high-level statistics reinforcing the platform's value and credibility.
Dynamic animations and responsive design created an engaging user experience. Moving elements like background gradients and Lottie animations made the site visually appealing, while ensuring functionality across devices positioned McCarren AI as a trustworthy and innovative industry player.
