Windward Risk & Ovation

Developing websites for insurance companies

UX Implementation, Development
Platform

Web

Industry

Insurance, Tech

Overview

Ovation and Windward Risk are part of Florida Peninsula Insurance’s portfolio, focusing on providing comprehensive insurance solutions. Both brands required robust, user-friendly websites to streamline content management and enhance customer interaction.

Our task was to develop and integrate their website on Webflow while building out their CMS to ensure seamless content updates, enhanced SEO, and improved user experience.

Outcome

The development project resulted in highly functional, visually appealing websites for Ovation and Windward Risk. The integration of Webflow’s CMS and automation tools simplified content management, enabling the teams to update content effortlessly and maintain SEO optimization. The websites now feature intuitive navigation, improved load times, and better engagement, enhancing customer satisfaction and increasing policy inquiries.

Approach

For Ovation and Windward Risk, we focused on setting up a dynamic Webflow CMS with integrated automation features.

Using the Relume library, we expedited the development process. We configured the CMS to support various content types and set up user roles for efficient collaboration.

Automation tools streamlined content publishing and updates, while third-party integrations enhanced functionality. SEO and performance were optimized using Webflow’s built-in tools.

relume library
Accelerating the development process

The Relume Library helped accelerate the development process by providing pre-designed components that ensured design consistency and efficiency.

webflow cms
Implementing

Enabled easy updates to blog posts, product listings, and contact information through Webflow’s intuitive CMS interface. Configured user roles and permissions to facilitate collaborative content management, ensuring secure and efficient content updates.

Impact
Enhanced digital presence and customer engagement

The revamped websites for Ovation and Windward Risk significantly improved their digital presence, making it easier for users to find information and engage with their services. The streamlined Webflow CMS and automation features enhanced content management efficiency and boosted SEO performance.

Engagement rates increased due to improved design and functionality, leading users to spend more time exploring the content and services. SEO optimizations resulted in better search engine rankings, driving more organic traffic. Overall, the project transformed the online presence of Ovation and Windward Risk, providing a robust platform for efficient content management and enhanced customer interaction.

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